Customer Communications
Creative briefs are also important in crafting the messages and communications with your customers and prospects. Communication is no longer one way. It is a conversation with your customers.
Every messaging opportunity can solidify the relationship with your customers. Emotion drives purchasing behavior. Prospects and customers want to feel good about the people they do business with. They want to know that they are respected and that their goals are understood and supported.
Communication opportunities include:
• email campaigns
• newsletters
• blogs
• customer service letters
• invoices/bills
• billing/renewal series
