http://www.theteichgroup.net Strategic Marketing and Sales for K-12 Publishers Mon, 21 Jul 2008 16:54:54 +0000 http://backend.userland.com/rss092 en photo credit: kobakou This past week I was privileged to spend a few days with a client and their customer evangelists at the company's annual User's Conference. More than most companies who usually pay only lip service to listening to their customers, this company actually walks that talk. The result is ... http://www.theteichgroup.net/educational-publishing/the-power-of-customer-evangelism/ Originally, the video posted below  was a presentation for high school students. Since it's first showing in 2006, it has been seen by millions of people around the world thanks to the viral nature of video sharing. The new version updated last year has been seen by several million ... http://www.theteichgroup.net/educational-publishing/video-friday-shift-happens-20/ The K-12 publishing market has different drivers than the trade market, no question, but as trade book publishers have been  struggling for some time with dramatic shifts in their sales channels, in some ways they are well ahead of education publishers in learning how to best communicate with their ... http://www.theteichgroup.net/educational-publishing/what-k-12-publishers-can-learn-from-trade-publishers/ The National American Council for Online Learning (NACOL) defines online learning as: instruction and content delivered primarily over the Internet. A newly released survey of 232,781 K-12 students, 21, 272 teachers, and 15,316 parents conducted by Project Tomorrow and sponsored by Blackboard, states that one in five students in grade ... http://www.theteichgroup.net/educational-publishing/does-online-learning-break-down-traditional-educational-structures/ Co-written by technology evangelists Robert Scoble from Microsoft and Shel Israel, a Silicon Valley tech guru, this book is a primer for those interested in understanding how blogs are changing the conversation between producers and consumers. Fundamentally, blogging interferes with traditional corporate communications in that it is no longer possible ... http://www.theteichgroup.net/book-reviews/book-review-naked-conversations-how-blogs-are-changing-the-way-businesses-talk-with-customers/ I ran across this article  today at Speechworks and it reminded me of the same essential points I use in training sales people. Since this article echoes my own experience, I share it with you here. If you adhere to these five guiding principles, you will walk away ... http://www.theteichgroup.net/sales/the-five-fundamentals-of-great-sales-presentations/ We have been talking about building online communities around specific websites where educators can share their teaching experiences and resources. Yesterday, PBS Teachers took this concept to a whole new level when it unveiled a new online community  that has the functionality of many of the popular social networking ... http://www.theteichgroup.net/social-media/pbs-leads-the-way-as-pbs-teachers-launches-new-social-networking-site-for-educators/ Before we leave behind the interview with Scott Walker of TeacherTechBlog, let's review some blog best practices that he shared with us. If you missed our two-part interview with Scott, then take a few minutes and read it at the two inks below. We'll wait. How an Educator Uses Social Media ... http://www.theteichgroup.net/social-media/the-10-1-lessons-from-the-teachertech-blog-interview/ Last week we talked about finding and listening in on conversations that your customers and prospects are having on the web. This week we're hearing from an avid teacher-blogger about his experience in sharing technology tips with his fellow K-12 educators. Here is part 2 of our interview wtih ... http://www.theteichgroup.net/social-media/how-an-educator-uses-social-media-to-share-ideas-part-2/ What better way to find out what educators are talking about on the web than to talk to one who is using some of the new social media tools. Today I have the privilege of introducing an avid teacher blogger, Scott Walker. Scott blogs at TeacherTechBlog where he helps other ... http://www.theteichgroup.net/educational-publishing/how-an-educator-uses-social-media-to-share-ideas-part-1/