Use RSS Feeds to Keep Tabs on Industry News And Trends

Staying on top of emerging industry trends is critical to staying competitive as an educational publisher.  There are many blogs out there that track the latest news and happenings in the world of education.  By visiting these blogs just once and subscribing to their RSS feed, you can keep track of “what’s new” from one convenient place. 

It’s likely that staying updated will also give you a leg up on competitors who are either visiting blogs one by one (or not visiting at all) because you have faster access to breaking information than they do.

Some industry blogs even collect the best content on the Internet and post links to the most relevant articles.  These “aggregators” are a good addition to your feed reader because you can discover additional blogs you might not have been aware of before.

Use RSS Feeds to Keep Tabs On Your Competitors
Timely information-gathering on the direction your competitors are going can be a valuable strategic advantage.  RSS feeds make it easy to keep current on new developments without having to invest any time searching.  The moment contenders in your industry post new content, you become aware of it.  From a single feed reader page, you can create a virtual research desk that helps you stay one step ahead of the competition, rather than the other way around. 

Most feed readers allow you to categorize or “tag” your individual feeds with keywords of your choosing.  This is useful for classifying your feeds into groups like “industry news” and “competition,” so that you can choose to display your categories separately for easy reading. 

You can also take RSS a step farther by subscribing to the comments section of your competitors’ blog posts.  This is a useful way to keep abreast of any relevant conversations taking place around your competitors’ content.

Use RSS Feeds to Keep Tabs On Relevant Conversations
Many blogs that you encounter will be teacher-centered ones where educators gather to discuss everything under the sun – seminars and workshops, teaching tips, and even reviews of products like yours.  By including these blogs in your RSS feed reader, you’ll stay immersed in a constant stream of invaluable information that you can use to chart the course of your company’s offerings. 

Keeping current on RSS feeds from teacher blogs can help you get the “insider’s view” of how well your products (and those of your competitors) work, what you need to improve, and what teachers and educators really want out of their materials.  This kind of information, once reserved for focus groups, is now yours for the taking.

RSS feeds can (and should) be a powerful part of any educational publisher’s business growth strategy.  By using the power of Really Simple Syndication, you can have incredibly relevant research delivered right to you in a format that’s easy to access at whatever pace works for you.  Start using it now, and discover the benefits for yourself.

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Posted in: Marketing, Educational Publishing |