SEO Series: Part 2 – What is Search Engine Optimization Exactly?
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First published February 26, 2008
SEO can take many forms but one time-tested strategy is evaluating the primary keywords that people enter into search engines to find relevant content. Make sure that those keywords appear multiple times in your page text. Strive to use those key words as frequently as you can while ensuring that your text still reads easily and naturally to your audience. You want to avoid "stuffing" keywords into your text artificially, however. Current recommendations are that keywords should comprise no more than four percent of your total text.
When automated programs from the search engines called "spiders" find your website, they create an index of words used on your web pages. The more frequently keywords appear on your pages, the more relevant the search engine considers your page for those keywords and the higher it places the link to your website on the list. This is called "organic" search and is more valuable to a searcher than "paid" search links. Continue reading
SEO Series: Part 3 – SEO Helps You Deliver Effective Learning Solutions
First published February 26, 2008
SEO is critically important to any business, but especially so to educational publishers. When teachers and educators search for quality content that impacts their students' academic success, they need to find programs and solutions as quickly as possible with as much supporting efficacy evidence as is available.
When SEO is used correctly, you can help ensure that web searchers looking for keywords that are core to their needs and interests will find your web pages at the top of the search engine results. Appearing at the top of the lists of results assures the searcher that those links will take them to content that is relevant to their informational needs. Continue reading
Why Educational Publishers Should Use RSS Feeds
To remain competitive in the educational publishing business, you need to have a great deal of information at your disposal. Emerging developments from industry associations, news releases from competitors and relevant conversations from teachers, educators and standard setters – all this is information you need, and the landscape of data changes daily.
In the past, keeping current required an enormous investment in research. But with the advent of RSS feeds on the Internet, you can have all the legwork done for you – absolutely free. Continue reading
A New Conversation
One of the current strategies for K-12 education is differentiated instruction. Differentiation has always been a marketing strategy for businesses. Customers and prospects ask, "how are you different from your competitors and why should I care?"
How companies answered those questions has changed over time, however, the one-way nature of the communication has now been significantly altered by social media. Some companies have embraced the change and others have been sitting out and waiting either to understand the landscape better or to wait for it to change again. Continue reading
Are you an observer or a participant?
It seems this time of the year finds me frequently boarding planes, and this spring has been no exception. This year, it has been a bit different as I've been both an attendee and a presenter. Both the K-12 publishing industry and the independent publisher industry are experiencing tremendous change. Both industries can look to evolving business models, changing consumer patterns, and the effect of the Internet for much of the cause and solution to their current challenges.
Recently, I attended SOBCon 08 in Chicago which was billed as biz school for bloggers. SOBCon is the moniker for "Successful Outstanding Bloggers Conference" co-founded by Liz Strauss and Terry Starbucker. It was a tremendous learning experience with a group of people who had similar personal qualities but worked in a array of industries. The thing we all had in common was that we were bloggers. Continue reading
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