SEO Series: Part 3 – SEO Helps You Deliver Effective Learning Solutions
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First published February 26, 2008
SEO is critically important to any business, but especially so to educational publishers. When teachers and educators search for quality content that impacts their students' academic success, they need to find programs and solutions as quickly as possible with as much supporting efficacy evidence as is available.
When SEO is used correctly, you can help ensure that web searchers looking for keywords that are core to their needs and interests will find your web pages at the top of the search engine results. Appearing at the top of the lists of results assures the searcher that those links will take them to content that is relevant to their informational needs. Continue reading
A New Conversation
One of the current strategies for K-12 education is differentiated instruction. Differentiation has always been a marketing strategy for businesses. Customers and prospects ask, "how are you different from your competitors and why should I care?"
How companies answered those questions has changed over time, however, the one-way nature of the communication has now been significantly altered by social media. Some companies have embraced the change and others have been sitting out and waiting either to understand the landscape better or to wait for it to change again. Continue reading
Does Online Learning Break Down Traditional Educational Structures?
First published July 9, 2008
The National American Council for Online Learning (NACOL) defines online learning as: instruction and content delivered primarily over the Internet.
A newly released survey of 232,781 K-12 students, 21, 272 teachers, and 15,316 parents conducted by Project Tomorrow and sponsored by Blackboard, states that one in five students in grade 6-12 have taken an online course at school or on their own and one in three students chose online classes as a part of their ideal school. The report states:
As online learning becomes more integrated into day-to-day instruction, the compartmentalization of education breaks down. Everyone becomes a learner and an expert with opportunities to seek and share what they know, critique what they learn, and become more engaged and involved with the global community. Continue reading
What K-12 Publishers Can Learn from Trade Publishers
First published July 10, 2008
The K-12 publishing market has different drivers than the trade market, no question, but as trade book publishers have been struggling for some time with dramatic shifts in their sales channels, in some ways they are well ahead of education publishers in learning how to best communicate with their readers online.
In a recent post at Booksquare, a blog about the book industry, Kassua Krozser has this to say on one our favorite topics – why publishers should add blogs to their websites: Continue reading
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