So, why would I recommend a blogging book targeted to those legions of budding entrepreneurs who are convinced they can turn their blog into a money machine to K-12 publishers? Quite simply, because it is one of the best books on blogging by two practitioners who have worked at it longer than almost anyone else. Darren Rowse and Chris Garrett are both rock stars in the online world. They pioneered professional blogging and now make considerable amounts of money from their blogs. However, their primary businesses are client services. Darren hails from Australia and Chris calls the U.K. home, but in the online world, it doesn’t matter where they live. They have arguably had as much impact on the business of blogging as any two people in the world. Read the rest of this entry »

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Co-written by technology evangelists Robert Scoble from Microsoft and Shel Israel, a Silicon Valley tech guru, this book is a primer for those interested in understanding how blogs are changing the conversation between producers and consumers.

Fundamentally, blogging interferes with traditional corporate communications in that it is no longer possible for a company to ‘control’ their message. The book shares many examples of how this happens and presents case studies of companies who have handled the change well and those who haven’t. And then there are those who have been standing on the sidelines waiting to see if blogging just goes away.

Well, it’s not going away and the faster companies realize this and adapt to it, the stronger they will be. One of the key points of Naked Conversations is that customers and prospects now have a potentially global audience and will talk about you whether you participate or not. Read the rest of this entry »

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