Book Review: A Whole New Mind

245065821.jpgThis insightful book by Daniel Pink should be required reading for those of us in education and business. There are a number of reasons why but most importantly because he is a big thinker. By that I mean he is one of those gifted with the ability to synthesize trends from different information streams to achieve new insights about our lives and culture.

For those in K-12 education who believe in the development of 21st century skills for our students, Pink provides the rationale. Essentially, he maintains that our culture which has been dominated by left-brain thinkers - accountants, lawyers, computer programmers, and MBAs - will now be guided and illuminated by right-brain folks who are empathetic and creative such as artists, designers, caregivers and storytellers.

“Today, the defining skills of the previous era - the “left brain” capabilities that powered the information Age - are necessary but no longer sufficient. And the capabilities of inventiveness, empathy, joyfulness, and meaning - increasingly will determine who flourishes and who flounders. For individuals, families, and organizations, professional success and personal fulfillment now require a whole new mind. ” Read the rest of this entry »

Book Review: ProBlogger - Secrets for Blogging Your Way to a Six-Figure Income

problogger.gifSo, why would I recommend a blogging book targeted to those legions of budding entrepreneurs who are convinced they can turn their blog into a money machine to K-12 publishers? Quite simply, because it is one of the best books on blogging by two practitioners who have worked at it longer than almost anyone else. Darren Rowse and Chris Garrett are both rock stars in the online world. They pioneered professional blogging and now make considerable amounts of money from their blogs. However, their primary businesses are client services. Darren hails from Australia and Chris calls the U.K. home, but in the online world, it doesn’t matter where they live. They have arguably had as much impact on the business of blogging as any two people in the world. Read the rest of this entry »

Book Review: Naked Conversations - How Blogs are Changing the Way Businesses Talk with Customers

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Co-written by technology evangelists Robert Scoble from Microsoft and Shel Israel, a Silicon Valley tech guru, this book is a primer for those interested in understanding how blogs are changing the conversation between producers and consumers.

Fundamentally, blogging interferes with traditional corporate communications in that it is no longer possible for a company to ‘control’ their message. The book shares many examples of how this happens and presents case studies of companies who have handled the change well and those who haven’t. And then there are those who have been standing on the sidelines waiting to see if blogging just goes away.

Well, it’s not going away and the faster companies realize this and adapt to it, the stronger they will be. One of the key points of Naked Conversations is that customers and prospects now have a potentially global audience and will talk about you whether you participate or not. Read the rest of this entry »