Marketers often find good business advice in the unlikeliest of places. Why? Because everything is marketed whether you’re talking gizmos or ideas. Today’s pearl of wisdom comes from an interview at Mediabistro’s GalleyCat of blog-to-book-to-movie phenomenon Julie Powell.

With a strong opening weekend behind them, the movie Julie & Julia about the author’s quest to recreate all of the recipes in Julia Child’s Mastering the Art of French Cooking while blogging about it is already the stuff of urban myth. In the interview, Julie cautions others to not get caught up in the social media aspect of the process. Read the rest of this entry »

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In the continually evolving world of online marketing and sales, it is those experts and websites that share reams of content with their audience around common areas of interest that are the most successful. Hands down; no contest.

It would be difficult to find a more succinct definition of how this works than in Brian Clark’s new report, Authority Rules. Brian notes that “Many people think the main barrier to online marketing success is a lack of traffic. But it’s really a lack of trust.”

Brian was one of the early champions of the “Teaching Sells” philosophy and is now one of those authority figures in successful online marketing. If you’re just meeting Brian for the first time, you will do both yourself and your company a favor by spending time on his website trolling through the hundreds of pages of knowledge that he willingly shares with his audience.

P.S. Educating your customer is selling.

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